Strategi Inovatif dan Keberlanjutan Pengembangan Bisnis Mujigae Dimsum: Meningkatkan Efisiensi dan Daya Saing UMKM
DOI:
https://doi.org/10.62337/jsse.v2i2.37Keywords:
daya saing, dimsum, strategi pengembangan, bisnisAbstract
Penelitian ini bertujuan untuk mengetahui strategi pengembangan melalui perencanaan model bisnis Mujigae Dimsoem yang bertujuan untuk merencanakan model bisnis yang tepat kedepannya serta pengaplikasiannya sehingga mampu bersaing dengan kompetitor sejenis. Metode penelitian yang digunakan adalah wawancara dengan pemilik usaha dimsum dan analisis data dari berbagai sumber. Hasil penelitian menunjukkan bahwa strategi pengembangan melalui perencanaan model bisnis Mujigae Dimsoem dapat dilakukan dengan fokus pada penerapan desain Bisnis Model Kanvas melalui studi lapangan terkait analisis kompetitor dan perilaku konsumen. Hal ini menjadi acuan dalam merancang strategi pengembangan bisnis Mujigae Dimsoem yang terfokus pada penggunaan bahan baku yang berkualitas, inovasi produk, variasi produk, serta penerapan strategi pemasaran yang kretif. Strategi pengembangan melalui perencanaan model bisnis ini menjadi acuan usaha Mujigae Dimsoem dalam meningkatkan value produk dan daya saing dipasar. Penelitian ini memberikan kontribusi dalam pengembangan stategi bisnis industri makanan dan dapat menjadi rujukan bagi pengusaha dimsum lainnya dalam menyusun strategi pengembangan bisnis kedepan secara efektif.
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